App monetisation done right

with web funnels

Open book with a blue and white spread. The left page has a blue background with large white text reading, "WHY YOUR APPS NEED A CHANGE." The right page contains text discussing technology trends and app development.

Who it’s for

  • Founders with flatlining conversion rates.

  • Product marketers setting up onboarding flows.

  • Growth PMs managing cross-team projects.

  • Operators building systems instead of chasing creative wins.

What's inside:

  • 80+ pages, PDF, instant access.

  • Includes an onboarding framework, tool links, and bonus Miro templates.

  • Expert commentary included.

Written for operators by an operator, App Monetization Done Right walks you through:

  • The four key stages of onboarding: Web, App, Paywall, Beyond

  • Where to use no-code, what to own, and how to move fast

  • Common mistakes product and marketing teams keep repeating

  • Real examples from real experience

Whether you're improving paywall performance, lowering CAC, or starting from scratch, this book gives you the foundation to build a funnel that supports your revenue goals.

Digital tablet displaying text about app monetization, with the words 'APP DONE RIGHT' in large, colorful letters and the name Olha Yohansen in the top right corner.

Links from the book: